Picsart – AI
Role: Creative and Design Direction
Generative AI presented an incredibly disruptive opportunity for Picsart. To capitalise on it, my team were tasked with establishing Picsart as the premiere AI Assisted, All-In-One Creative Platform.
I led the team on multiple streams of work, from our brand positioning and product marketing to internal training and adoption. We even managed a viral moment with our “Replace my ex” campaign.
Text to image launch.
Picsart is the place where imaginations run wild and are designed into reality. And now with the addition of AI Image Generator, imaginations can go further than ever before on Picsart. So we told the story of how Picsart can help take your imagination from ordinary to extraordinary.
500 million impressions
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4.1 million organic installs
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7x increase in tool opens
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500 million impressions * 4.1 million organic installs * 7x increase in tool opens *
The campaign generated 500 million impressions and hit 4.1 million organic installs and was picked up globally with features in Design Taxi, Tech Crunch, Forbes and PetaPixel.
Replace my Ex.
We managed a rare viral moment with our Valentine’s campaign promoting our AI Replace tool. We’ve all been there: you have a photo where you look super cute, but it’s tainted by the presence of someone no longer in your life. You’d rather not see or think about them, but don’t necessarily want to delete the hundreds (or even thousands) of photos you have together. With Picsart, there’s a super easy and fun solution: AI Replace My Ex.
1.45 billion impressions
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200 global online press mentions
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23 million Tiktok views
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1.45 billion impressions * 200 global online press mentions * 23 million Tiktok views *
The campaign was picked up globally with features in Creative Bloq, DesignTAXI, INSIDER, PetaPixel and CNN contributing to 1.4 billion impressions. We even seen the highest traffic to the blog in a single day for the last 5 years.
